How Haier Kenya Built a Data-Led Livestream Sales System

Project Details

TimelineApril 2025 – March 2026

Key Highlights

Rice cookers, washing machines, and refrigerators drove over 50% of sales
July 2025 peaked at 20 orders worth KES 866,820
100% of sales came through livestream, with zero WhatsApp orders

How Haier Kenya Built a Data-Led Livestream Sales System campaign overview

KES 2.67M

Total Revenue

KES 2.67MTotal Revenue

The Story

As TikTok Live increasingly becomes a key consumer reach and sales channel in the Kenyan market, Haier aims to leverage livestream marketing to boost online sales of home appliances and gain a deeper understanding of how different products perform in livestream conversion scenarios. DB Studio Africa supports Haier Kenya in executing TikTok Live promotions and tracking sales data, helping the brand optimize future livestream strategies through systematic performance analysis.

The Challenge

The brand needed to convert traffic into real purchases, not just views and engagement, and to identify which home appliance categories and SKUs actually convert. A single livestream cannot generate long-term growth on its own — a sustainable, continuously optimised system was required.

Core Strategy

Rice cookers, washing machines, and refrigerators drove over 50% of sales, with July 2025 peaking at 20 orders worth KES 866,820. Total revenue reached KES 2.67M over 28 active sales days, with a KES 45,266 average order value and a 76.3% delivery rate — clearer product priorities and a replicable framework for scaling livestream sales.