Oraimo Kenya Live E-Commerce Case Study

Project Details

LocationTikTok Live
TimelineAugust – December 2025
Platforms
TikTok LiveWhatsAppM-Pesa

Key Highlights

Livestreams became a sales channel: Oraimo Live connected product demonstrations, viewer engagement, WhatsApp inquiries, M-Pesa conversion, and delivery coordination.
Add-on selling improved order value: Customer service teams were trained to recommend compatible add-ons after price confirmation.
WhatsApp supported retention: Private WhatsApp groups helped convert live customers into a community for repeat sales and future offers.

The Story

DB Studio Africa supported Oraimo Kenya in building a live e-commerce system that connected TikTok Live content with WhatsApp inquiries, M-Pesa sales conversion, product demonstrations, customer service follow-up, add-on selling, and customer retention. The goal was to make livestreams do more than attract viewers. The livestream system needed to educate customers, create urgency, answer questions, close sales, and support repeat purchase opportunities.

The Challenge

Selling consumer electronics through livestream requires more than visibility. Oraimo needed a live-commerce system that could: Attract viewers Explain products clearly Convert interest into WhatsApp inquiries Close sales through M-Pesa Coordinate fulfillment and delivery Encourage add-on purchases Retain customers after purchase The challenge was to turn livestream attention into measurable sales action.

Our Solution

The solution was to treat live commerce as a full sales system, not just a broadcast. DB connected livestream content, product explanation, customer service, WhatsApp follow-up, payment conversion, add-on selling, and private group retention. This helped Oraimo Live become a repeatable live-commerce engine where viewers could move from awareness to inquiry, purchase, and post-purchase retention.