As Haier continues to drive brand upgrading, it needs to demonstrate its innovation capabilities and product value in the smart home space to premium channel partners and distributors, through an immersive offline experience of the complete smart home ecosystem.
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Key Results
Home appliance value often relies on real-life experience, and product specs alone can't convey the advantages of a smart home ecosystem. Haier needed to prove to distributors it has the brand strength to enter the high-end smart home market, and to translate individual product features into real-world lifestyle scenarios.
The event successfully created a premium smart home brand experience environment and strengthened Haier's innovative image in the smart home sector — transforming product advantages into tangible lifestyle value, boosting channel partners' confidence in promotion, and laying the foundation for further expansion into the premium smart home market.
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