How My Girl Reached 10M Views Through Localized TikTok Content

My Girl is expanding into Kenya and aims to build stronger consumer touchpoints via TikTok and Instagram — increasing brand awareness, driving engagement, and accumulating user assets for future conversion.

Project Details

Timeline2026

Key Highlights

Boosted exposure for TikTok and Instagram accounts
Strengthened brand awareness among Kenyan consumers
Established a sustainable content growth mechanism

How My Girl Reached 10M Views Through Localized TikTok Content campaign overview

21,694

TikTok Followers

21,694TikTok Followers

The Story

My Girl is expanding into Kenya and aims to build stronger consumer touchpoints via TikTok and Instagram, increasing brand awareness, driving engagement, and accumulating user assets for future conversion. DB Studio Africa built creator-led lifestyle content around confidence, self-care, and everyday womanhood to make that connection real.

The Challenge

The brand started from low initial awareness in Kenya and needed sustained, localised content that genuinely resonates with Kenyan users, rather than a direct transplant of existing brand messaging. TikTok's fast-paced environment meant formats had to be continuously tested to find what drives interaction, sharing, and follows — and organic reach alone was not enough, requiring paid ads to reach precise target audiences.

Core Strategy

DB Studio Africa combined localised, insight-led content with a disciplined viral-testing cycle and data-driven paid amplification. The result was a viral hit and a new brand performance record, plus a repeatable content engine for My Girl's continued growth in Kenya.