How Oraimo Kenya Generated KES 4.33M Through Live Selling

Live selling on TikTok, backed by WhatsApp conversion and fulfilment, over 130 sales days from August 2025 to July 2026.

Project Details

TimelineAugust 2025 – July 2026

Key Highlights

Livestream e-commerce became the primary revenue channel
WhatsApp complemented conversion and post-purchase follow-up
Wearable devices and audio accessories consistently topped the sales charts

KES 4.33M

Total Revenue

KES 4.33MTotal Revenue

The Story

DB Studio Africa tracks and optimises Oraimo Kenya's TikTok Live selling performance, turning livestream activity into a measurable, growing revenue channel backed by WhatsApp conversion and fulfilment.

The Challenge

Live selling needed to become a genuine, trackable revenue channel — not just a reach and engagement play — with orders reliably completed and followed through via WhatsApp across 130 active sales days from August 2025 to July 2026.

Core Strategy

Since the program's launch in August 2025, revenue has grown to KES 4.33M in total, with a KES 3,097 average order value and a 96.8% delivery rate — a roughly threefold increase as of July 2026.