See how DB Studio produced the PUBGM x Transformers activation in Nairobi with life-sized statues, gaming stations, community meetups, and live coverage.
Bridging the gap between a virtual game update and a physical community experience in a way that felt authentic to both brands.
We focused on 'Scale' and 'Immersion', installing 15-foot Transformers replicas and hosting professional-grade mobile gaming tournaments on-site.
Over 5,000 physical attendees over a single weekend
Generated over 50M social media impressions through user-generated content
Feature coverage on major national TV stations and tech blogs
Significant spike in local PUBGM active users following the event
Let's blend global vision with local insight to elevate your brand's impact.