Xiaomi Live Shopping & Giveaway

See how DB Studio's Xiaomi live shopping sessions combined product demos, giveaways, flash deals, and real-time Q&A to drive TikTok sales.

Project Details

LocationTikTok Live
TimelineEvery Friday 12pm-3pm & 4pm-7pm

Key Highlights

Real-time shopping
Flash discounts
Giveaway
Audience Q&A

The Story

Our weekly Xiaomi Live sessions redefined mobile shopping in Kenya. By combining entertainment with commerce, we created a high-conversion sales channel that also functioned as a community event.

The Challenge

Driving immediate sales in a market where consumers are accustomed to physical inspection before purchase.

Our Solution

We introduced high-transparency live testing and immediate 'Live-only' flash deals, creating a sense of urgency and trust simultaneously.

Impact & Results

Consistent 5-figure USD revenue per 3-hour session

Over 10,000 concurrent viewers at peak

100% stock clearance of featured 'Deal of the Day' products

Built a loyal community of 'Friday Shoppers' with high repeat purchase rates

Visual Showcase

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