DB Studio Africa manages Oraimo Kenya's social channels, turning a wide accessories range into demonstrations, lifestyle use cases and TikTok-native content that make products easy to understand and buy.
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Key Results
Oraimo had a wide range of accessories — earbuds, watches, speakers, power banks, chargers — that needed to be explained quickly and made relevant to everyday Kenyan consumers, not just announced as new products.
Product-level performance data was used to continuously refine content and sales priorities. The key learning: audiences responded most strongly when product benefits were visible, practical and easy to grasp.
Dominant share of voice in the audio tech category on TikTok Kenya
Successful launch of three major product lines (Freepods, Watch series)
High conversion rates from social discovery to online marketplace sales
Sustained community growth of 30% month-over-month
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