Giraffe silhouette
Giraffe silhouette

Haier Dealership Summit

Explore DB Studio's Haier Dealership Summit, a luxury smart-home showcase for product launches, executive networking, influencer tours, and partnerships.

Haier Dealership Summit

Project Details

  • LocationDiamond Bay Residence
  • Timeline23rd September 2025

Key Highlights

  • Product Launch
  • Executive Networking
  • Influencer tour
  • Live BTS

The Story

The Haier Dealership Summit was designed to signal a new era of luxury for the brand. By choosing a high-end residential location, we showcased the products in their 'natural habitat', allowing dealers to see the full potential of a smart-connected home.

The Challenge

Convincing high-end dealers and distributors that Haier could compete in the luxury smart-home segment.

Our Solution

We created a fully functional 'Smart Home Experience' where every appliance from laundry to kitchen was interconnected and controllable via voice and mobile.

Impact & Results

1

Secured 15 new high-volume dealership agreements during the summit

2

100% positive feedback on the smart-home integration demo

3

Established a new benchmark for corporate B2B events in the region

4

Successful launch of the Haier 'Premium' line to the East African market

Visual Showcase

Haier Dealership Summit main showcase
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