Urban Park Social Media Management Case Study

DB Studio Africa helped Urban Park move from a fresh social media starting point into a visible real estate brand presence with a strong content bank, platform growth, event promotion, paid awareness, and WhatsApp lead generation.

Project Details

TimelineMarch – May 2026
Platforms
TikTokInstagramFacebookMeta AdsTikTok Promote

Key Highlights

Built from zero to visibility: Urban Park started social media management from scratch and built a visible content foundation for buyer confidence, remarketing, and future lead generation.
TikTok became the strongest discovery channel: TikTok delivered the strongest awareness performance and follower growth, proving the value of property tours, urgency, and buyer-benefit hooks.
Meta converted awareness into WhatsApp conversations: The Grand Viewing Day campaign generated 187 new WhatsApp leads at an average cost per lead of KES 189.97.
Event urgency created the biggest content spikes: Open Day and Grand Viewing Day content were the strongest visibility drivers, showing that time-bound property moments can move buyer attention.

The Story

DB Studio Africa helped Urban Park build a real estate social media foundation from scratch across TikTok, Instagram, Facebook, Meta Ads, and TikTok Promote. The first phase focused on brand awareness, content consistency, property visibility, event promotion, paid awareness, and WhatsApp lead generation. By the end of the reporting period, Urban Park had a stronger content bank, clearer buyer angles, measurable platform activity, and the foundation needed for the next phase of inquiry tracking and lead generation.

The Challenge

Urban Park needed to build buyer confidence and market visibility from a fresh social media starting point. The challenge was to make the project visible, credible, and easy for potential buyers to understand while preparing the account for future remarketing and lead generation. The project also needed sharper buyer-focused messaging. The next phase required stronger tracking for DMs, WhatsApp conversations, calls, inquiries, site visits, lead quality, and sales follow-up.

Our Solution

The solution was to build a real estate content foundation first, then connect that awareness to lead generation. Phase 1 focused on visibility, content quality, event proof, and platform learning. The next phase was designed to convert warm viewers into DMs, WhatsApp conversations, site visits, and qualified buyer action. DB used platform-specific roles: